Tip Sheet: The Most Productive Referral Sources for Home Health Care
This comprehensive guide reveals how home care agencies can unlock sustainable growth through strategic referral partnerships that deliver high-quality leads at lower acquisition costs. Discover proven tactics for building powerful networks with healthcare providers, community organizations, and satisfied clients that consistently drive new business to your agency.
here are two types of customer leads in the world of sales and marketing. Outbound leads are solicited through channels like online advertising and cold calling, whereas inbound leads come to you. Both are an important part of a business’s marketing strategy, but inbound leads can be particularly valuable as they require less proactive outreach on the company’s part.
Referrals are one such inbound channel. In a home care context, agencies reach out to health and community organizations that serve their client demographics. Over time, they forge relationships with these groups, building a network that can send potential clients their way if they are deemed a good fit for an agency’s services.
Download to continue reading…
