Second annual survey confirms client affordability and rising costs remain critical challenges for two consecutive years
Waco, TX – January 28, 2025 – AxisCare, a leading provider of home care software, today released the findings of its second annual independent industry survey, The Future of Homecare, conducted by Leading Home Care…a Tweed Jeffries company, based on responses from more than 250 industry leaders.
For the second consecutive year, client affordability and rising costs of staff, supplies, and services have emerged as the most significant obstacles to growth, with 64 percent of industry leaders rating these challenges as a very big or extreme hindrance to their ability to expand and serve their communities. This persistent financial pressure underscores a critical, ongoing challenge that is fundamentally reshaping the home care landscape.
The findings also highlight a shift in approach compared to the 2024 survey, with agencies prioritizing market optimization over expansion:
- 51 percent of agencies prioritize client and caregiver scheduling optimization (up from 46 percent in 2024), reflecting an industry-wide recognition that maximizing existing resources is as crucial as expanding them
- 70 percent of leaders see the greatest growth opportunities in optimizing current market performance, a significant shift from 2024 when 94 percent prioritized geographic expansion
- 68 percent identify private pay as a significant growth opportunity (up from 61 percent in 2024) while also showing increased interest in diversified payment sources
Technology adoption has evolved toward practical implementation, with 53 percent of respondents seeing both Artificial Intelligence (AI) and remote patient monitoring as key tools for enhancing care delivery, a notable shift from 2024 when 81 percent of agencies were focused on AI’s potential.
“This year’s survey reveals home care industry trends that show an industry that’s not only growing, but maturing in its approach to challenges and opportunities,” said Todd Allen, CEO of AxisCare. “We’re seeing agencies focus on operational excellence and strategic growth while taking a more sophisticated approach to technology adoption and workforce management.”
“The subtle changes from the 2024 study to the 2025 study demonstrate the shifting sands in this vital industry sector,” said Stephen Tweed, CEO of Leading Home Care… a Tweed Jeffries company, and lead investigator in this survey. “The number of industry leaders who participated in this year’s survey increased by more than 25 percent and shows that home care CEOs and COOs are very much interested in the factors affecting the future.”
As the home care industry continues to navigate economic challenges and technological advancements, this survey underscores a pivotal moment of transformation. Agencies are demonstrating remarkable adaptability, shifting from expansion strategies to a more nuanced approach that prioritizes efficiency, affordability, and strategic resource utilization. The findings suggest a maturation of the home care sector, with leaders increasingly focused on sustainable growth and innovative solutions that directly address client needs and market realities.
Download the full report: The Future of Home Care: A 2025 Survey of the Home Care Industry & Future Trends
