Grow Your Agency by KEEP: Why Retention Is Your Best Growth Strategy

What if the path to growth is not hiring more caregivers, but keeping the ones you have?

In this session, Aaron Marcum (founder of Home Care Pulse/Activated Insights, best-selling author of EntreThrive, Masters of Applied Positive Psychology, and Visionary and Managing Partner of Riverside Home Care) and Greg Skillas, VP of Customer Success at AxisCare, combine Aaron’s KEEP Culture framework with real AxisCare platform data to explore the powerful connection between caregiver retention and agency growth.

What attendees with learn:

• The real cost of caregiver turnover and what it is quietly doing to your margins and capacity
• The KEEP Culture model: a science-backed retention framework rooted in positive psychology (Aaron)
• What high-retention agencies do differently — patterns from the data
• Why the first 90 days determine everything — and what to do about it
• One action you can take this week to start shifting your retention trajectory